Digital Signage, when used correctly, can be an outstanding form of communication. All too often, though, a quick decision to simply install a flatscreen or other apparatus means a large investment with far too little return. So much more is possible! Successful digital signage requires a foundation of careful considerations.
- The first is a targeted analysis of your needs, to determine the best type of screen, the best location and the best content. What do you want to achieve? Who is your audience, and what do they want? What will they be doing when they see your message? Where and when do they want to see or hear your message? What is your time window? Should you choose static or moving images? Text or not? Sound? What screen size is best? Where, how high and in what direction should you place screens? What other factors could interfere with successful communication?
- Next, consider cost-efficient hardware. Digital signage is more than just a flatscreen on a wall, but involves a combination of monitor, player, mounting, network, security and more. Each of these factors will affect both performance and price. DOBIT offers a versatile assortment of solutions from Scala, Samsung, Sony, MSI, Elo and other brands, so whatever your requirements and your budget, we have the answer.
- A further consideration is the communication control platform. A screen is no more than a medium, but what really counts is your message. Content is still king! With software solutions from Mediatile or other providers, you control a single screen or a worldwide network of screens from your desktop station or laptop. No more changing DVDs, no more USB sticks. You define the content, design, running time and sequencing directly from your browser.
- Finally, impeccable roll-out, implementation and serviceare essential. We ensure that your screens work and will keep on working. Depending on the service agreement that you choose, DOBIT can provide whatever you need: prompt delivery only, complete roll-out, training, testing or a service contract that includes some or all of your content
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